Why You’re REALLY Stuck in Your Business and How to Break Free

 In Mindset

Why You’re REALLY Stuck in Your Business and How to Break Free


“Are you ready?!”

It was 5 am in the morning and no, I was not ready. At all.

As the mental fog cleared, I remember telling my friend Denise that I would start working out again for the new year. And here she was holding me accountable.

Sound familiar?

The truth is, most of us are just like that with our business – not truly committed.

We set S.M.A.R.T. goals.  We plan out elaborate projects.  We create amazing strategy. Then when that alarm goes off at 5 am, we only wake up long enough to hit “Snooze.”And it comes down to one thing…

That’s why you’re stuck in your business – let’s keep it real.  It’s comfortable to blow off an early morning workout. It’s comfortable to sit behind a computer screen and send that potential client a quick, shy email to see if they’re interested. It’s comfortable to ignore when someone else is trying to hold us accountable… or that nagging, Godly voice that is telling you to step outside of that comfort zone.

Expanding yourself is the play.

We all have a comfort zone. Now picture that comfort zone as a circle. The play is to be able to be just 1% outside of your comfort zone – and to be there long enough that your comfort zone expands out to where you are, instead of you jumping back into the middle of the comfort zone. So you’re going to be uncomfortable for a while, but we have to start practicing being uncomfortable in our business in order to get unstuck.

So here are 4 ways to start practicing trading your discomfort for discipline.

1. Get clear on your why.

And I’m not talking about some airy-fairy intangible. I mean a REAL why.  If your why for being more committed to your business is to make more money, it’s not tangible enough. How much more money? What will you do with that money? Think along the lines of, “I want to make ten thousand dollars so that I can take my kids to Niagara Falls.” – now we’re talking.

My why for actually getting up to workout that day (and every day thereafter) was the need to have a strong body so I could fulfill my desire to be a mom, after 4 failed IVF attempts. I wanted to have a child and I knew we were going to have to go through IVF again to make that a reality. I wanted to have the best body for this process because real talk, I’m tired of failing. I’m tired of it not working. It’s sad. It’s emotional. It’s draining. So if I can up my chances even just by feeling better about myself then I’m going to do it.

See how clear my why was?

2. Practice tracking the discipline.

Discipline is about consistency. If you’re not tracking it, you’re not going to be able to know if it’s really working and you’ll let yourself off the hook again.

Now to create a successful tracking system, you will need to identify things that will really improve your consistency. You’ll have to get really clear on where you need to be more disciplined because that’s what you want to start tracking.

Remember, you’re only tracking it because you want to see your improvements; you’re not tracking it to prove anything to anybody.

So it’s just like if you were starting to work out, track how many push-ups can you do Week 1,then week 2, then week 3, etc. You just want to see your improvements.

Let’s be honest, tracking your progress and trying for 1% better each day with be challenging, even uncomfortable some days. Do it anyway! Consider that you’re probably stuck because you’re more willing to be committed to comfort than you are discomfort. Embrace the discomfort.

3. Get an accountability partner.

If my friend hadn’t called me that morning, I would have been one of those people skipping out on their New Year’s resolution.

The same is true in my business.

I recently made a 102% profit increase by staying committed to “being with” my money. All of which I credit to having the accountability of Power Hours – where every single day I get on Zoom video conference line with one badass businesswoman and we hold each other accountable to completely a money-making task.

We support each other in moving through the discomfort so that every day we’re doing something bold and better. We’re being with our money. We’re making bold requests by inviting people to work with us. We are committing to what needs to happen to move our businesses forward.

But it only works because we have accountability.

So I really encourage you to set up some structure of accountability.  Empower that person’s role in your life and allow them to say the tough thing, ask the hard questions and push you when you’re not at your best.

In my early years of business, I found it very difficult to identify a person, let alone a fellow entrepreneur, that truly understood what it takes to run a successful company.  No matter how many networking events I attended or connections I made, I never seemed to find that one person who cared about my business success as much as I did. 

Turns out, that’s a common entrepreneurial challenge, which brings me to my last point.

4. Stop bootstrapping and start investing.

I quickly learned that it was time for me to invest in the coaching support that I needed where their JOB to hold me accountable. There’s nothing like some paid accountability to kick your butt into gear. I don’t care what you say. I know you want to bootstrap and download every free guide on the internet, but paid accountability will yield bigger results almost every time.

So if you feel like what you’ve been doing hasn’t been working or you’re stuck in the same place and you’re tired of people saying they’re going to show up for you then don’t – invest in the resource, coaching and accountability your business truly needs.

Happy business woman

The recap.

Why are you stuck in your business? Because you’re more committed to comfort than discipline. So trade discomfort for discipline. I know it’s easier said than done but here’s where you start.

  1. Pick a tangible why
  2. Track your discipline and get clear on the actions you want to improve
  3. Get some accountability better yet, if it’s a real big goal…
  4. Get some paid accountability.

If you’re interested in working with me in The Ambition Studio, check out our programs and complete the coaching application.  Looking forward to getting you unstuck!

Queirra Fenderson

Queirra Fenderson

CEO & Founder

My clients hire me when they’re overwhelmed, burned out and exhausted from burning the midnight oil without the results to show for it. They realize that wearing busy as a badge of honor didn’t work for them in the corporate world and still doesn’t work as an entrepreneur. I coach my clients and their teams on how to develop their intuitive leadership to make quicker decisions, take bolder actions and shift into a leadership style of authenticity.

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